For Bijzonder (= extraordinary) Laren, the entrepreneurship fund of the municipality of Laren NH, we developed this brand passport after a brand exploring session. All retailers in Laren received this brand passport, which describes the core values of companies in Laren. How do you behave as an entrepreneur, where do we stand for, what is the desired appearance: in image, color, language and behavior. This brand passport contributes to the unambiguous appearance and recognizable positioning of enterprising Laren.
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