Content creation MatrixMind

Content creation is a challenge for many organisations. It is often hard to find time, have substantive knowledge and feel the correct tone of voice.

Content is key for your SEO and your thought leadership position. For our client MatrixMind, we’ve created an extensive interview, based on one of their events. An efficient and creative way of content creation.

Is your organisation struggling with a continues content flow?  Give us a call, our copywriters are happy to help!

ULTIMATE SOFTWARE BRANDGUIDE

For Ultimate Software we developed an onboarding booklet for new employees. This handbook informs them about the organisation’s identity, vision, mission and core values. The content is complemented by the established Code of Conduct for employees and guidelines for internal and external communication.

Videobutler brandpassport

For Videobutler we developed a Passport, which briefly tells the company’s story. Along with the vision, mission statement and a clarification of the core values, it introduces the house style, the use of images etc. and the Videobutler employees’ characteristics.

ECP Brandbook

For ECP we developed a Brandbook in 2016. The identity and the core values of the organisation were determined and subsequently translated into a Style Guide with practical communication tools.

When it comes to a strong and memorable brand, consistency is one of the key factors.

It is important that people can spot your company, product or service from a mile away. How can a brand linger among  consumers and how can you promote this process?

Strong brands linger among consumers because their presence is determined by repetition of the same logo, fonts, colours, and images. After they have been seen often enough, they become immediately recognisable. But also non-visual elements such as behaviour, sound, and scent must  fit appropriately and be promulgated consistently. In this way we create a sense of trustworthiness and security.

During the development of a consistent brand, the creation of a brand guide is highly recommended. Once it is crystal clear what your product or service stands for, it is important to elaborate on this and record it. It provides a direction for everything your organisation does and it serves as a yardstick for future decisions. . Moreover, it is an ideal way to clearly inform your employees about what the company stands for and what it wishes to convey.

In  a brand guide the following items are usually covered:

  • Core values
  • Brand promise
  • Core concept
  • Typography
  • Logo use
  • Image use
  • Colours
  • Dos and Don’ts
  • Examples of expressions

From the moment you record everything in a brand guide, the brand will also have a proper soul and right to existence. Everyone who reads it knows precisely what you stand for and how you should envisage this. This prevents misuse of your valuable brand.

Bijzonder Laren Brand Guide

For Bijzonder (= extraordinary) Laren, the entrepreneurship fund of the municipality of Laren NH, we developed this brand passport after a brand exploring session. All retailers in Laren received this brand passport, which describes the core values of companies in Laren. How do you behave as an entrepreneur, where do we stand for, what is the desired appearance: in image, color, language and behavior. This brand passport contributes to the unambiguous appearance and recognizable positioning of enterprising Laren.