Online presence will increase your brand awareness.
Social media channels can be used for many different purposes. Online presence will increase your brand awareness, especially if your organisation connects regularly. Again, you communicate in accordance with your identity. Write blogs and case studies to clarify what you can do for your readers.
The channels provide insight into customer needs and customer behaviour; buying behaviour can be influenced. Promotional campaigns, recruitment campaigns and events can be supported via social media channels. If you are an expert in a particular area, as an individual or organisation, you can present yourself as such by sharing substantive content regularly via social media channels.
SEO / SEA
By online advertising, you pay for a good position in search results.
As people, and businesses, increasingly orient themselves via the internet and then use search engines, it is important that your organisation is clearly visible in the search results, Google’s in particular.
By advertising online, you pay for a good position in the search results (SEA: Search Engine Advertising). With relevant and well-structured content you get a good position ‘without paying’ in organic search results (SEO: Search Engine Optimisation). Website optimisation and a long-term SEO and SEA strategy contribute to good traceability and targeted website traffic.