For Kronos we developed the concept Learn & Go. This demand generation campaign gives leads the opportunity to get acquainted with the solutions that Kronos has to offer, the ability to ask questions and brings interaction between like-minded people.
This closed loop campaign starts with an EDM. From this EDM, people are sent to a campaign website where they find more information and can make a choice for a session nearby. Then they can ask questions they would like to answer and see what questions other visitors are asking. During the event itself we take care of the building of the stand and the organization around the event.