The identity of your organisation underlies all your marketing and other activities. Think of your tone of voice and the use of colours. Consider the appearance of your employees and the message you share in your content. What is the identity of your organisation? Which beliefs and core values do you have? Who is your ideal employee? Which characteristics does he or she have and what behaviour suits your organisation? How do you consistently translate your identity into all of your actions and expressions? That is what we identified for SEVENP. The results where translated to a corporate identity and brandbook.
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