Account Based Marketing is performing targeted marketing actions on pre-selected accounts. Characteristic of Account Based Marketing (ABM) is the targeted use of marketing on decision-making target group (DMU) of companies to generate leads.
For Kronos we developed a campaign aimed at specific retail customers in Spain, Portugal, Poland and England to bring attention to the retail product. In addition to the box, the prospects receive a personalised letter and a brochure. A number of days after send out the prospects are called to make an appointment.
Do you want to find out what account based marketing can do for your business? Please contact us or download the white paper.