In the context of City Marketing, we developed the communication items for the Bijzonder Laren Poetry Festival.
The Poetry Festival Laren creates movement in the village and emphasizes that Laren is an artistic village. The village is known as a painters’ village, but has probably housed even more writers and poets.
To connect with Poetry and the upcoming Valentine’s Day, postcards are distributed with Valentine’s poems by two poets from the village. These cards are a give away to customers who come to shop during this period.