marketing instagram WhatsApp

WhatsApp and Instagram are promising social media tools

And the possibilities for your company.

Social media has been used more and more over the past few years. This applies to both business and private. As a marketer it is important to be aware of the latest developments in the world of social media. How do you accomplish that? You have to find out which apps are popular, among which target groups this is and what the latest updates of the app are.

However, the use of social media is changing rapidly.

For example, a few years ago Facebook was the most effective tool to get in contact with young people. But now you might need to use Snapchat to accomplish this. Yet, anything could happen. The new Snapchat update is causing a lot of fuss and a petition has already started. Given the dynamic world of social media, it is important to be aware of what is going on, so you can adjust your strategy in the right way.

The National Social Media Research 2018 by Newcom shows that WhatsApp is the biggest social media platform and Instagram is growing the fastest. Therefore, there may be opportunities for your business.


The total use of WhatsApp grows slightly in the age group 65+ and is stable in the other age groups. 11.5 million Dutchmen use WhatsApp, of which 8.3 million use it daily. In the age group 15-64, WhatsApp is the number 1 social media platform that they use every day.

Given these figures, it may be wise to delve into what WhatsApp can do for your business. Especially if your organization has a lot to do with one-on-ones with the customer, such as customer service or web care, it can provide a solution.

WhatsApp also works well when your company wants to communicate one message to a large number of people. This can be done conveniently at once. For example, if people could register for getting WhatsApp messages from NS (Dutch Railways) that keeps you updated on planned construction, breakdowns or delays on a specific route. Or Rijkswaterstaat (part of the Dutch Ministry of Infrastructure and the Environment) could send a WhatsApp message when there is a traffic jam or planned construction work on the highway where you drive daily. This is very helpful for your target group!

You can do this by using WhatsApp business. A great tool to get in touch with your target group via WhatsApp and keep statistics. But make sure that you are compliant with GDPR, because before you can blink, it is already May 25th. Read more about GDPR in our blogs Are you ready for the GDPR and What should your privacy statement contain?


The total use of Instagram is growing in all age groups. Between 20-39 years there is even an increase of 10%. 4.1 million Dutchmen use Instagram, of which 2.1 million use it daily. The daily use of Instagram has grown a lot in the age group 15-39 years. In the age group 15-19 years is has grown with 9% and in the age group 20-39 years is has grown with 8%. In the age group 15-64 years, Instagram is in their top 4 when we look at which social media platform this target group uses every day.

Keep your eyes open, listen to your target group so you can determine if they are active Instagram users. This is a very promising growth and may therefore be worth a try. Remember when you have created a profile and want to use it for business purposes, you should change it into a business profile. With this business profile you can use sponsored ads and analyze your profile. The analysis possibilities of a business profile give you an insight into your followers. For example, it provides information about the number of followers and when they are online. The possibilities of a business profile enables you to perfectly correspond the content to your target group.

Instagram is suitable for many organizations. You can use it to share a behind the scenes shot and show you which great projects you are working on or have just completed. But you can also give tips, bring news or sell services/products.

Do you want to get the most out of your social media channels? Please feel free to contact us to discuss the possibilities. We are always happy to help.

Photo by Patrick Tomasso on Unsplash