We’ve created a lead generating campaign for Adobe. The goal of this campaign was to generate traffic to the Adobe solution Adobe Experience Manager Forms. In order to do this well, we have looked at the various stages within the customer journey and we have developed corresponding content for each stage.
Examples are: blog, video’s, whitepaper and an infographic. We created an e-mail campaign, where we delivered both the content and the design. The entire campaign was focused on getting qualified sign-ups for the webinar. In this webinar, Loyalis is sharing her experiences with the Adobe product and there were live demo’s given by Adobe experts. Nice leads to follow up!
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