Maximum attention for your top accounts
Account Based Marketing is performing targeted marketing actions, on pre-selected accounts. Characteristic of Account Based Marketing (ABM) is the goal-oriented marketing of decision-making targeting companies (DMUs) to generate leads.
In the most extreme variant of Account Based Marketing, individual companies are seen as a market, where a campaign is being devised. Within these campaigns, we distinguish different roles who are provided with their own marketing messages.
If there is a large audience whose details are not known and the brand awareness of your company is low, you can choose a branding campaign that selects resources that increase brand awareness. If you want to generate concrete leads in a specific market segment, you could choose direct marketing techniques and market based on one-to-few or one-to-one communications.