Why is content strategy marketing so important?
With a powerful content marketing strategy, your business has the best foundation for success. Most brands are losing the battle for content – DNA LTB is here to make sure yours don’t. It takes a sophisticated approach to grab the attention of business buyers. Research shows that 71 percent of decision makers think that the content of companies is often perceived as: boring, uninteresting and a repetition of moves. In a competitive environment, it is imperative that your content stands out from others inappropriately. In fact, it stands head and shoulders above the rest!
How can DNA / LTB help with your contentmarketing strategy?
We devise a strategy to involve and influence your target group. Our expert strategists will develop a tailor-made content marketing solution to achieve your goals and fill your content calendar year round. To outline our approach and ensure that what we do is right for you and your company, we organize several stakeholder workshops in the early stages, so that our process is nurtured from the start by the key influencers in your company. As our customer you are at the center of everything we do and you are involved in every phase of the process. Starting with a robust context analysis, we will conduct content audits to evaluate your existing content and implement areas for improvement. We then perform analysis of your target audience to understand the needs of your audience and position your content in the landscape of your industry. After establishing clear KPIs, we develop a content framework with a clear vision that is the foundation of the creation of all future content. We will provide you with a practical blueprint for success. You will receive clear guidelines to ensure that your content marketing strategy is consistently implemented and drives business results. Find out how we’ve already successfully partnered with major companies such as Kronos, Graydon and Axians. Contact us today to learn more about how we can help your business.