Marketing starts after the event
Event Marketing and live communication have proven successful when it comes to effective relationship management.
During events your organisation can increase brand awareness by showing who you are, what you stand for and by telling what you can do for customers. In addition, events provide your organisation with an opportunity to get in touch with customers. Event Marketing and live communication have proven successful when it comes to effective relationship management (to generate leads and increase loyalty).
For customer interaction, your organisation can participate in exhibitions and conferences. In addition, you can initiate events yourself, think of ‘partner events’, educational sessions, product presentations or ‘breakfast meetings’ with customers. Tailor-made events in combination with the right campaign, ensuring connection with audiences.