Inbound marketing: Structurally generate more leads and new customers
You want the customer. But does he want you?
Today’s customer can no longer be put in target group boxes. He himself determines how and when he comes into contact with your brand. He avoids your “annoying” commercial by watching television on demand. He refuses your cookies. You’re in his Do Not Call Register. And its NO-NO sticker on your mailbox also applies to your mail.
In short, the customer can no longer be seduced. Or can he?
Inbound marketing is a strategy that makes potential customers come to you. That they find you because you are providing meaningful and useful information. So that they want to stay in touch with you during their buyer journey, because you add value.
Inbound marketing is about creating thought leadership, organic visibility and social reach. Inbound marketing is therefore above all a ‘mindset’ where you start from your own knowledge, skills and strength. Inbound marketing is all about “earned attention” and not about “purchased media.” With inbound marketing, the effect is sustainable. Unlike an ad, where the effect is gone as soon as you turn off the ad campaign. When you share interesting information, customers find it worthwhile to keep in touch with you. And it works! Potential customers are more than tired of ads that interrupt and / or are irrelevant. They therefore have less and less effect.
Inbound Marketing: Support in the orientation and purchasing process
A majority of the people (80%!) go online to gather information about a product or service before buying. This means that a digital journey has already taken place before the purchase is finally made. It is therefore crucial that your findability is optimised, that visitors find fitting information on your website and then grow to be a satisfied customer.