Marketing automation: from outbound to inbound
We eliminate the biggest misunderstanding immediately. MMarketing Automation has not been developed so that marketers can sit back and do nothing. Marketing Automation is more than the marketing department. It has a immediatelly consequence to the sales performance of the entire organisation. Marketing Automation will make sure that the leads for sales are from high quality. So Sales can target, approach already interested prospects. This will save money and time. The team spirit of the organisation will increase. Marketing and Sales go hand in hand from now on!
From Outbound Marketing to Inbound Marketing
Before the introduction of Marketing Automation, organizations were especially aimed at Outbound Marketing. Email campaigns, events and many other marketing tools were used to generate leads. Lots of massamarketing. Send content to as much people as possible. A wide range. And a lot of noise. Little conversion. Little result.
As far as we are concerned, the basis of Marketing Automation is aimed at making companies “rethink”. From Outbound to Inbound. Re-think! It is easier said than done.
In the increasingly digital world it is actually no longer conceivable to “just” shoot with hail information. But it is “unusual” to send the right content to the right target group at the right time. Just share information that your prospect needs at that moment. That’s the way to generate leads from a good quality. The results may be there, but you must want to invest and you must be able to invest!
We believe in de power of marketing automation. We are a certified HubSpot partner. Read everything about it here.