Before we start with online marketing for IT, we develop a strategy together with you. Here we will determine goals, such as: What do you want to achieve with your online marketing (how many visitors, leads and conversions)? What topics, products or services are we going to focus on? Which online marketing tools do we want to use? We help to bring focus and to formulate realistic goals. In this phase we also start developing the value proposition and buyer personas.
The best way to get customers to your IT business is to attract them instead of pushing them. So stop cold calling and sending out mass emails and start getting the results you want with DNA LTB: The Marketing Agency for IT. From keyword analysis to writing and promoting (SEO optimized) content, we focus on reaching the right target audience. We will do this in three phases:
Our 6-step plan for success with IT marketing
Valuable content is essential in any industry, but perhaps even more important in marketing for IT companies, in order to win potential customers through online marketing. It shows your thought leadership and helps you rank well in the search engines. In this second step, we use a content audit to see which content is already on the shelf, after which we will place it in the customer journey via content mapping. Then we develop the missing content. Think of studies, customer cases, product sheets, whitepapers, blogs and quick scans.
When the strategy and content have been developed, we start promoting content through advertising. The purpose of advertising in online marketing for IT is to generate leads by people sharing contact information in exchange for content. The most used channels are LinkedIn Ads and Google Ads, but we also ensure visibility in important professional media.
In addition to advertising, we ensure that people end up on your website via keywords. We also develop so-called conversion paths. This means that we think about the steps that are taken after someone ends up on your content offer via an advertisement or keyword. We do this through the development of landing pages, call to actions and smart forms.
To provide insight into all your marketing and sales activities, we implement a CRM, marketing and sales system in one. This provides 24/7 insight into all activities, everyone assumes the same truth and we can provide insight into the ROI of marketing. With this system it is possible to automatically follow up leads (nurturing) and slowly move them towards conversion. We do this through the development of workflows.
In the last step, we look at how many leads (MQL, SQL) have been realized, we take care of the handoff and evaluation with sales, we analyze which content, resources and campaigns have worked well and develop a plan based on this evaluation and analysis for the next period.
TELL US ABOUT YOUR IT MARKETING CHALLENGES