we created a two-minute explainer video for Tangelo with their message: ‘Simplification in the creation and publication of annual reports (online and as a PDF)’. The explainer video was uploaded to the digital video brochure and was sent along with some examples of annual reports to leads and prospects (direct mailing).
A digital video brochure is a card with a built-in LCD screen. When opening the digital video brochure, the video automatically starts playing. The digital video brochure can be designed according to individual requirements and may take any form in order to properly support the purpose of the message. Digital video brochures have a 6x higher attention rate than traditional brochures.