We’ve created a lead generating campaign for Adobe. The goal of this campaign was to generate traffic to the Adobe solution Adobe Experience Manager Forms. In order to do this well, we have looked at the various stages within the customer journey and we have developed corresponding content for each stage.
Examples are: blog, video’s, whitepaper and an infographic. We created an e-mail campaign, where we delivered both the content and the design. The entire campaign was focused on getting qualified sign-ups for the webinar. In this webinar, Loyalis is sharing her experiences with the Adobe product and there were live demo’s given by Adobe experts. Nice leads to follow up!
How to launch a new product? With a big bang! For Kronos we developed a campaign in order to promote their new product. Attendees can join the launch at Las Vegas, but also via online. All invitees have received a box with a Kronos Slammer and the slogan: Why Limit Happy to an Hour?
For Kronos, we developed the invitation and landing page for the Customer Day 2017, aimed at production and distribution customers.
With this customer day, they want to offer customers, especially in the production, distribution and logistics industry, a platform for networking and discussing trends, together with Kronos and the partner network.
For Kronos we developed the concept Learn & Go. This demand generation campaign gives leads the opportunity to get acquainted with the solutions that Kronos has to offer, the ability to ask questions and brings interaction between like-minded people.
This closed loop campaign starts with an EDM. From this EDM, people are sent to a campaign website where they find more information and can make a choice for a session nearby. Then they can ask questions they would like to answer and see what questions other visitors are asking. During the event itself we take care of the building of the stand and the organization around the event.
For Bijzonder Laren, the business association of Laren, we develop campaigns and activities around the monthly shopping Sunday. With Easter, visitors received easter eggs from Easter bunnies, children could decorate easter eggs and thereby win an Intertoys gift voucher and people who made a selfies with the easter bunny could win a brunch at one of the Larense dinner establishments.
The sales sundays are announced by local and national media, Facebook and Instagram posts and flyers and posters in stores.
For Kronos we designed the exhibition stand for the Retail Week 2017 in London March 8th and 9th. the stand had interactive screens and a juice bar.
For Meron and Lexmark we developed banners and display walls for the World Bulk Wine Exhibition and the Lexmark Partner events.
For VANAD Enovation we arranged the booth for the exhibition Zorg & ICT in 2016. VANAD Enovation is a provider of healthcare communication. Healthcare professionals meet each other at the event and get informed about the latest ICT applications in healthcare.
For both customers and sales staff the ‘multi-touch’ table with product presentations, was a favourite. And the small seating area and baristabar went down well! The event was combined with a pre and post campaign.